About

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Sandra Koenig

I have over 25 years’ experience as a designer and creative director and am sought after for my strong design skills and reputation for being easy to work with. My projects have included work for an eclectic Who’s Who of corporate success stories ranging from Apple and Budget Rent-A-Car to Johnson & Johnson and Anheuser-Busch. I have consulted with many of the top design firms and agencies in the San Francisco Bay Area and have also worked in-house at a large technology company, directing and designing work from the client side, so I understand the client’s perspective from first-hand experience.
 
As a brand coach, I draw upon my extensive branding experience to help organizations and entrepreneurs discover their vision and launch powerfully authentic brands. I bring a sense of joy and adventure to all my work, excel at big picture thinking and strategy, and am a creative and intuitive partner who is genuinely committed to the success of my clients.
 
My initial training as a coach was at the renowned Coaches Training Institute. I am a Certified Professional Co-Active Coach (CPCC), and have been credentialed by the International Coaching Federation. I was on staff at Michael Neill’s Supercoach Academy from 2017 through 2020 and have the additional credential as a Certified Master Transformative Coach. I hold a BS in Graphic Design from the University of Cincinnati, and a MA in Counseling Psychology/Expressive Arts Therapy from the California Institute of Integral Studies. I have a lifelong love of learning and have spent many years studying transformational work – including in-depth experience with the Three Principles, the enneagram, the Release Technique, bioenergetics, yoga, process painting, and the Diamond Approach.
 
I recently moved to Santa Fe, and enjoy living in the midst of all the beauty and diversity. When I have a spare hour I indulge my passion for painting.