August 2016 Branding Clinic
In this clinic we discussed why it’s important to let your unique personality shine through on your website and marketing materials, and how the look and feel of your visuals can support this.
May 2016 Branding Clinic
In this month’s clinic we discussed authenticity in branding, why it’s important, and what that actually means.
April 2016 Branding Clinic
My April guest was Molly Gordon, who is known for her marketing expertise. Molly is a Master Certified Coach who built a thriving coaching practice online beginning in 1996, before e-commerce and Internet marketing were things. During this clinic we had a lively discussion about marketing, and the difference between marketing and branding.
During the call Molly generously offered to share a fun marketing exercise she has created called “It’s Your Party.” You can download a pdf of it here.
You can learn more about Molly, or contact her, at shaboominc.com.
March 2016 Branding Clinic
In March I had a wonderful guest, Susan Motheral – a brilliant coach, mentor and writer. She’s been through the entire brand coaching and design process, and has created something quite beautiful to reflect the essence of who she is and the work she offers. We discussed her experience of going through the branding process and what it is like to have an authentic presence in the world.
January 2016 Branding Clinic
We had a lively question and answer session with several women entrepreneurs.
November 2015 Branding Clinic
This month we discussed how to choose a name and web address (url) for your business.