September 2015 Branding Clinic

On the second Monday of each month I host a free hour-long branding clinic for people to ask questions about everything related to branding. In September’s call we went back to the basics, talking about what is branding and why every entrepreneur should care about it.

We had a lively discussion that included many great questions including:

• What are the biggest or most common mistakes people make with their branding?
• Is branding mostly about design (logo, website, visual materials/space) or is it something more (how you show up, what head space you’re in, culture, behavior)?