The Alchemy of Innovation, Branding and the 3Ps
In this short video Christian McNeill and I discuss the alchemy between innovation, branding and the Three Principles.
At the heart of any successful business is a clear and powerful vision about what that business is up to, and more importantly why. When entrepreneurs consider their branding, they often look towards what what they know, what everyone else is doing, what is expected of them by their peers. But what if the most powerful place to communicate (or brand) from has a direct relationship to innovation? And what if the heart of innovation is the quiet voice of wisdom, the new thought that can drive the direction for your business?