May 2016 Branding Clinic
In this month’s clinic we discussed authenticity in branding, why it’s important, and what that actually means.
In this month’s clinic we discussed authenticity in branding, why it’s important, and what that actually means.
My April guest was Molly Gordon, who is known for her marketing expertise. Molly is a Master Certified Coach who built a thriving coaching practice online beginning in 1996, before e-commerce and Internet marketing were things. During this clinic we had a lively discussion about marketing, and the difference between marketing and branding.
During the call Molly generously offered to share a fun marketing exercise she has created called “It’s Your Party.” You can download a pdf of it here.
You can learn more about Molly, or contact her, at shaboominc.com.
In March I had a wonderful guest, Susan Motheral – a brilliant coach, mentor and writer. She’s been through the entire brand coaching and design process, and has created something quite beautiful to reflect the essence of who she is and the work she offers. We discussed her experience of going through the branding process and what it is like to have an authentic presence in the world.
I was delighted to be a guest on Molly Gordon’s Wholeness Hangout. During this hangout we explored what becomes possible when we approach branding as an exploration and expression of our essence, including our essential wholeness.
You can find out all about Molly and her beautiful work, and register for upcoming hangouts here.
We had a lively question and answer session with several women entrepreneurs.