November 2015 Branding Clinic
This month we discussed how to choose a name and web address (url) for your business.
The Smartest Ways to Network at a Party
If you find networking challenging, you will enjoy this article by Sue Shellenbarger published in the Wall Street Journal.
Illustration by Jason Schneider, Wall Street Journal.
October 2015 Branding Clinic
This month we discussed the power of imagery in supporting your brand vision, and your message. The Danish photographers Doris Beltoft and Chris Nunan were guests and made a beautiful presentation of their photography.
You can see more of their stunning photography on Flikr:
https://www.flickr.com/photos/beltoft/
www.flickr.com/photos/chrisnunan/
September 2015 Branding Clinic
On the second Monday of each month I host a free hour-long branding clinic for people to ask questions about everything related to branding. In September’s call we went back to the basics, talking about what is branding and why every entrepreneur should care about it.
We had a lively discussion that included many great questions including:
- What are the biggest or most common mistakes people make with their branding?
- Is branding mostly about design (logo, website, visual materials/space) or is it something more (how you show up, what head space you’re in, culture, behavior)?
Elevator Pitch Tips
As part of the branding work I do with entrepreneurs, at some point we often discuss the best way to talk about their business, what some would call an elevator pitch. These tips below are useful if this is on your mind. They’re taken from an article by Deborah Riegel on Fast Company’s website:
Don’t speak the way you write. “I help individuals, couples, and families make sound financial plans so that they don’t outlive their money” may read well on a website, but doesn’t sound the way people really talk. When speaking, you might start with, “I’m a financial planner, and I make sure my clients don’t outlive their money.” Much more compelling, genuine and even fun. (more…)