by SandiK | May 19, 2015 | Inspiration
As part of the branding work I do with entrepreneurs, at some point we often discuss the best way to talk about their business, what some would call an elevator pitch. These tips below are useful if this is on your mind. They’re taken from an article by Deborah Riegel on Fast Company’s website:
Don’t speak the way you write. “I help individuals, couples, and families make sound financial plans so that they don’t outlive their money” may read well on a website, but doesn’t sound the way people really talk. When speaking, you might start with, “I’m a financial planner, and I make sure my clients don’t outlive their money.” Much more compelling, genuine and even fun. (more…)
by SandiK | May 15, 2015 | Inspiration
An inspiring TedX talk from Simon Sinek where he explains “people don’t buy what you do, they buy why you do it.”
by SandiK | May 10, 2015 | Inspiration
Anita Moorjani’s TedX talk is both riveting and inspiring. It’s worth the 18 minutes of your time!
I’ve been reading Moorjani’s book, “Dying to Be Me,” and this passage speaks to what we are up to in the brand coaching:
“Seeing this, I understood that I owed it to myself, to everyone I met, and to life itself to always be an expression of my own unique essence. Trying to be anything or anyone else didn’t make me better – it just deprived me of my true self! It kept others from experiencing me for who I am, and it deprived me of interacting authentically with them. Being inauthentic also deprived the universe of who I came here to be and what I came here to express.”
by SandiK | May 4, 2015 | Inspiration
I’ve recently ran a branding group for some of the fabulous coaches from last year’s Supercoach Academy. Clare Tanner wrote a lovely poem describing the group!
Branding for Supercoaches……….what a group
We laughed, we cried, we had a hoot!
With Sandra as our rock and guide
The world of branding came to life!
(more…)
by SandiK | May 1, 2015 | Inspiration
A couple of months ago it seemed everyone was talking about Marie Kondo, the immensely popular clutter-clearer featured in the NY Times.
From Marie’s perspective, the main question when deciding whether or not to keep something is “does this spark joy?”
This got me thinking about the branding work I do with people, and how useful it can be to ponder: what sparks joy for you in your business? Is there a way to do more of THAT?
by SandiK | Apr 30, 2015 | Inspiration
Lovely video about finding our potential.
