Dying to Be Me

Anita Moorjani’s TedX talk is both riveting and inspiring. It’s worth the 18 minutes of your time!

I’ve been reading Moorjani’s book, “Dying to Be Me,” and this passage speaks to what we are up to in the  brand coaching:

“Seeing this, I understood that I owed it to myself, to everyone I met, and to life itself to always be an expression of my own unique essence. Trying to be anything or anyone else didn’t make me better – it just deprived me of my true self! It kept others from experiencing me for who I am, and it deprived me of interacting authentically with them. Being inauthentic also deprived the universe of who I came here to be and what I came here to express.”