Does this spark joy?

A couple of months ago it seemed everyone was talking about Marie Kondo, the immensely popular clutter-clearer featured in the NY Times.

From Marie’s perspective, the main question when deciding whether or not to keep something is “does this spark joy?”

This got me thinking about the branding work I do with people, and how useful it can be to ponder: what sparks joy for you in your business? Is there a way to do more of THAT?